Many equine businesses have jumped on board the social media bandwagon. They know it’s important to have a Facebook presence, but are they actually achieving marketing success from this powerful platform? In this article, we share the three most common mistakes that could be holding you back. Facebook marketing is a dramatic change from traditional…
With 1.13 billion active users daily, many equine businesses are harnessing Facebook to create communities, build brand identities and reach new audiences. But, when it comes to effective lead generation, the results can be elusive. In this article, we share three suggestions for attracting leads on Facebook. Lead generation is at the core of how…
Developing a marketing plan for your equine business may not be your favourite task. In fact, you may not even have a written plan in place. A successful, strategic marketing plan starts with a SWOT analysis, but there are some common stumbling blocks. In this article, we share the three most common mistakes you may…
Every equine business aspires to deliver a superior product and an outstanding service. But, do these traits really separate you from your competitors? As the marketplace is becoming increasingly crowded, the only way to stand out is to be different. A unique selling proposition (USP) is more than simply a string of words. It not…
Every day in your equine business, you’re marketing. Marketing is how you answer the phone and how you design your advertising; it’s visible in what you wear, what you post and how you package. Put simply, marketing is incorporated into everything you do. Today, we’re asking the question: what is average marketing? And, how can…
Is it better to be front of mind or close to heart this end of financial year? As June 30 arrives, our energies are often depleted by end of year tasks. But, with a new financial year only days away, you mustn’t forget the most important job of all: rewarding your customers. In this article,…
Regardless of how long you’ve been in business, this question must be answered carefully at the end of the financial year. In these uncertain economic times, it may be justified to pull back on expenses, like marketing, but this can be detrimental to your equine business. In this article, we explain how you can make…
The end of the financial year is fast approaching and your marketing review shouldn’t be left until last. Too often, equine business owners are sidetracked by the multitude of tasks requiring their attention, with marketing sometimes not reviewed at all. In this article, we show you how to review your marketing strategy in just one…
Sure, we all love a good bargain, but are your frequent discounts working against your bottomline? If sales and specials are part of your marketing mix, you need to be sure your customers are prepared to pay full price. Otherwise, they’ll become conditioned to simply waiting for the best deal. Selling a product or service…
This article, written by Archer Creative, was originally published in NZ Horse & Pony Magazine. If a business is made up of its people, then we believe a brand tells its story. Today, we ask the question: What’s the difference between a good brand and a great one? Consistency is the answer. In this article, we tell…