Archer Creative

Thanks for taking an interest in filling out our survey, we’re glad you’re here!

Archer Creative is a Brisbane-based marketing agency that specialises in the horse industry.

We’re currently completing a research project on the role of digital technologies in the horse industry and we’re talking to people throughout the industry.

As someone who is involved with horses – whether for work, competition, or simply for the love of it – we’re interested in learning more about how you use digital technologies day-to-day!

Our survey below takes only a few minutes to complete. We require you to provide your name and email address so you can be entered into our prize draw.

All respondents who complete our survey have the chance to WIN some awesome prizes, including:

  • A $200 HORSELAND shopping voucher to spend on you and your horse!
  • A $200 HORSE DEALS advertising voucher for your horse business!

The two lucky winners will be contacted via email in March 2021.

Please continue on and complete our survey below >>>

    To begin, provide your name and email address, then select the option that best describes you from the dropdown menu.

    Your privacy is important to us. Your information will never be shared with third parties or used without your permission.

    As a horse enthusiast/owner, we’d like to understand how you use digital technologies in your daily life.

    These questions will help inform our understanding of the role of digital technologies in the horse industry.

    This survey takes 3 minutes to complete.

    Let’s begin!

    How do you typically find out about new products/services in the horse industry?

    (Please select all that apply)

    When searching for products/services for you or your horse, what digital technology do you use most often?

    Do you seek recommendations for products/services from friends or family using social media?

    What social media platforms do you use?

    (Please select all that apply)

    Do you follow any businesses/influencers on social media that relate to horses?

    Do you use any horse related apps?

    If you see an interesting product/service advertised on Google, how likely are you to click to learn more?

    If you see an interesting product/service advertised on social media, how likely are you to click to learn more?

    How often do you shop online for products/services that relate to horses?

    Which device do you typically use when shopping online?

    Have you ever had a frustrating online shopping experience and left a website?

    If yes, what was the reason?

    Which method of contact do you prefer when interacting with a business?

    How do you prefer to receive updates from a business?

    What is the most common reason that you unsubscribe from receiving business communications, such as e-newsletters?

    We’d like to understand how you use digital technologies in your business/workplace.

    These questions will help inform our understanding of the role of digital technologies in the horse industry.

    This survey takes 5 minutes to complete.

    Let’s begin!

    What is the most common way that customers find out about your business?

    Which type of advertising does your business/workplace value more?

    What types of traditional advertising does your business/workplace invest in?

    (Please select all that apply)

    What types of digital advertising does your business/workplace invest in?

    (Please select all that apply)

    How does your business/workplace communicate with its customers?

    (Please select all that apply)

    Does your business/workplace use chat bots to automate customer service?

    Does your business/workplace use any customer relationship management (CRM) tools?

    Does your business/workplace use any marketing automation tools?

    Does your business/workplace use any social media scheduling tools?

    Does your workplace/business have a digital marketing strategy?

    Does your workplace/business have an individual or team responsible for managing digital marketing?

    Is your website mobile optimised?

    Does your website have e-commerce functionality to sell products/services online?

    What content management system (CMS) is your website built with?

    What social media platforms is your workplace/business present on?

    (Please select all that apply)