The end of the financial year is fast approaching and your marketing review shouldn’t be left until last. Too often, equine business owners are sidetracked by the multitude of tasks requiring their attention, with marketing sometimes not reviewed at all.
In this article, we show you how to review your marketing strategy in just one hour…
A marketing review is vital to the longevity of your equine business. Without marketing, it’s simply impossible to acquire new customers, generate more sales and build a loyal client base. However, no marketing plan should go unchecked, which is why you must review your marketing strategy regularly.
The end of the financial year offers you the opportunity to review your marketing with clarity and certainty. In just one hour, you and your team can assess how your marketing performed this year and make plans to implement a better approach next year.
15 Minutes: Marketing Assessment
To start your annual marketing review, you should assess how your marketing tactics have been successful or unsuccessful over the past 12 months. With your budget already in place, you can clearly see what return on investment each marketing tactic achieved and discuss ways in which you can improve on this success.
30 Minutes: Marketing Objectives
Next, you should include every member of your team in a discussion about your overall mission. Beyond simply making profits, you’re in business to make life better for your customers. It’s important to remind yourself of the goals that drive your business. These goals will also form part of your marketing plan for the year ahead.
15 Minutes: Marketing Strategy
Finally, your annual marketing review should end with a clear list of actions to be achieved by your new marketing plan. This discussion should encompass your marketing objectives, budget, tactics and success metrics for the next 12 months. You should also set a quarterly date to review your marketing throughout the year.
Looking for some outside support? Don’t wait for success, create it — with the experts in equine marketing, Archer Creative. To learn more about how we can help you exceed your growth goals, call us on 1300 077 126 or visit www.archercreative.net.au.
