As a local equine business, you’re passionate about building strong relationships with your local customers. Not only does it help your business grow, but being a part of your local community is at the core of why you run your equine business.
With the number of equine businesses globally now competing for your customer’s attention online, it’s more important than ever to capitalise on the convenience you offer by being a local equine business.
If your equine business has a physical location or you acquire most of your customers locally, then you should be taking advantage of local search engine optimisation (SEO). Google My Business, Yahoo Local and Bing Places for Business are three key places to start.
To help you make the most of local SEO for your equine business, remember these key tips:
What To Do On Your Website
- Display your contact information: One of the simplest ways you can optimise your website for local SEO is by starting with your contact information. Your business name, address and phone number, including area code, should be highly visible and included as crawlable HTML text – making it easier for customers and search engines to find your equine business.
- Publish locally relevant content: As a local equine business, you have a distinct advantage, due to your proximity to your customers. Make the most of this by publishing and sharing locally relevant content on a regular basis. From customer success stories to local industry news, each new piece of content you create is another opportunity for new customers to find your business. Invest the time in publishing this content on your website, blog, social networks and on other websites.
- Mobile optimise your website: Many of your customers are searching for products and services like yours while they’re on the move; they may even be looking up directions to find your local store. Make finding your local equine business as simple as possible by having a mobile optimised website that works on all devices.
What To Do Off Your Website
- Complete your business listings: This should come as no surprise, but it’s critical you complete your business listings until they reach 100%, which means adding images and video. Taking the time to fill out your local business pages with all the required information may mean the difference between ranking higher in the search engines and ranking lower.
- Encourage your customers to write reviews: Finally, encouraging your customers to leave reviews on your website, social media pages and local business accounts will help to boost your prominence in the local search results and your credibility. Make the ask at different touchpoints in your marketing – online, offline and in store. Many customers are more likely to buy from a business that displays reviews on their products or services. Show new customers what others think of your equine business by promoting the honest feedback you receive from your customers.
Conclusion
As a local equine business, you have the opportunity to reach local customers in ways that others simply can’t. Getting started with local SEO will require an investment of both time and resources, but the rewards in building your profile in your local area will be well worth it.
Looking for some outside support? Don’t wait for success, create it — with the experts in equine marketing, Archer Creative. To learn more about how we can help you exceed your growth goals, call us on 1300 077 126 or visit www.archercreative.net.au.
