While short-term sales are good, long-term customer loyalty is better. When done well, Christmas marketing encourages your customers to return well beyond the silly season.
Christmas is just around the corner. With less than nine weeks to go, it’s time to consider how you can use this special time of year to the benefit of your customers and your equine business. Here’s three simple ways to get started…
1. Bestow a Gift
A principle of marketing success is knowing your customers. By understanding who they are and what makes them tick, you can deliver a unique experience that fulfils what they truly want. At Christmas, one of the easiest ways you can do this is by bestowing a gift.
This year, take it a step further than discounts. Consider gift vouchers, lucky door prizes or personalised gifts that remind your customers why they do business with you. The festive season is the perfect time for giving and it starts by rewarding your customers.
2. Create a Journey
Interestingly, studies show a customer given a Buy 10, Get 1 Free card with two stamps already marked is more likely to make the required purchases, than a customer given a Buy 8, Get 1 Free card with no stamps marked.
You too can use this goal-setting to the advantage of your equine business. Focus on a desired outcome of your customers and support them on their journey to reaching it, while rewarding them along the way.
3. Make It Personal
Leave behind the generic Christmas cards of yesteryear and show your customers you truly value them by crafting a personalised message. Use customer data to create a stronger, emotive connection between your equine business and your customers.
Looking for some outside support? Don’t wait for success, create it — with the experts in equine marketing, Archer Creative. To learn more about how we can help you exceed your growth goals, call us on 1300 077 126 or visit www.archercreative.net.au.
