With 1.13 billion active users daily, many equine businesses are harnessing Facebook to create communities, build brand identities and reach new audiences. But, when it comes to effective lead generation, the results can be elusive.
In this article, we share three suggestions for attracting leads on Facebook.
Lead generation is at the core of how you market your equine business. By definition, a lead is a person who has indicated interest in your product or service by providing their personal information. It’s up to you to act on this exchange.
Without the ability to attract and convert leads, your marketing dollars will simply go to waste.
However, before we delve into lead generation, it’s important to distinguish between the two types of leads you can attract using Facebook. These include:
- Direct leads
- Indirect leads
Direct leads are the result of sharing content that links to a form on a dedicated landing page. In contrast, indirect leads are the result of freely shared content that includes a call to action, which links to a landing page.
Here are three ideas for lead generation to get you started…
1. Promote an Offer
Start with an enticing offer that requires an exchange of personal information. Promote your offer to a highly targeted audience and adjust according to the response it receives. Use one call to action to direct a desired response and create visual impact with an image optimised for Facebook.
2. Share Evergreen Content
While it may take time to write, high traffic content can continue to offer lead generation opportunities long after publishing. Use Google Analytics to select your most popular content, update with a call to action pointing to a live lead generation campaign and promote on Facebook.
3. Use Video
Research shows 65% of us are visual learners and videos continue to perform well on Facebook, which is an inherently visual platform. Speak to the majority with offer and product videos, using your camera phone or Facebook Live, then promote on Facebook and watch the views climb.
Looking for some outside support? Don’t wait for success, create it — with the experts in equine marketing, Archer Creative. To learn more about how we can help you exceed your growth goals, call us on 1300 077 126 or visit www.archercreative.net.au.