Many equine businesses have jumped on board the social media bandwagon. They know it’s important to have a Facebook presence, but are they actually achieving marketing success from this powerful platform?
In this article, we share the three most common mistakes that could be holding you back.
Facebook marketing is a dramatic change from traditional marketing. No longer are businesses one-way communicating to their prospective customers. Today, we are each participating in a two-way dialogue. Every day, conversations are taking place – with and without success.
Welcome to the new era of dialogue marketing that’s not only restricted to Facebook. In fact, social media platforms, like Facebook, have only ignited this seismic shift.
Today, customers expect businesses to be more open, authentic and transparent. In a marketplace where competition is rife and attention spans are limited, only those equine businesses creating meaningful dialogue with their prospects and customers will survive.
Learn from these three mistakes to gain more from your Facebook marketing…
1. Marketing Without a Strategy
Quite simply, this is the number one reason your Facebook marketing isn’t working. Inconsistent posting, ad hoc campaigns and reactionary tactics don’t make for good marketing. Instead, put a strategy in place. Identify channel-specific goals that align with your business, then drive and measure performance with tactics that reach those goals.
2. Sharing Spam Content
Facebook is a social platform, not an opportunity to push your products or services into the faces of unsuspecting users. At best, it won’t generate engagement; at worst, it’ll damage your brand. Facebook’s 1.3 billion users come online to interact with others, including your business. Enrich the lives of your prospects and customers with relevant, entertaining and valuable content.
3. Marketing Without Measuring
This doozy isn’t only limited to Facebook marketing. In fact, many equine businesses either don’t value or simply don’t understand the importance of performance metrics for marketing success. Data-driven marketing is the best kind and Facebook insights will help you make more informed decisions about where to next. Learn to understand what the data is telling you, so you can improve.
Looking for some outside support? Don’t wait for success, create it — with the experts in equine marketing, Archer Creative. To learn more about how we can help you exceed your growth goals, call us on 1300 077 126 or visit www.archercreative.net.au.