EOFY: How to Reward Your Customers

Is it better to be front of mind or close to heart this end of financial year? As June 30 arrives, our energies are often depleted by end of year tasks. But, with a new financial year only days away, you mustn’t forget the most important job of all: rewarding your customers.

In this article, we give you three ways to do just that…

It’s time to show your customers how much you love them. The equine businesses that’ll thrive into the new financial year are those that not only offer a valued product or service, but make their customers feel valued as well. Here’s three ideas you can implement with ease.

1. Reward Your Customers With an Irresistible EOFY Sale

Who doesn’t love a sale? During any end of financial year, customers expect to shop some bargains. But, how can you make your sale truly irresistible?

Start by reviewing your end of year reports and your performance metrics. What products or services have done well this year? Offer a discount on the items you know your customers want. If you’ve run any sales throughout the year that succeeded, replicate them in new ways. An end of financial year sale will not only reward your customers, but also boost your sales targets.

2. Reward Your Customers With an Enticing Referral Incentive

Loyalty programs and rewards cards are retail staples these days. Sure, we all want a reason to shop again. But, how can you make your referral scheme actually enticing?

Tap into your social networks, customer surveys and sales team. What feedback have your customers given you all year that you need to listen to? If you want to reward your most loyal customers in ways that’ll result in referrals, then first ask. Put the question out on Facebook, host a VIP event or send out an email blast. How do your customers want to be rewarded?

3. Reward Your Customers With a Compelling EOFY Offer

The retail game has changed. Today, your customers have a world of choices when looking for a product or service. So, how can you compel them to choose you?

With more companies now competing for your customers’ attention, you can differentiate your equine business by adding value to your products or services. Use coupons and codewords to unlock offers that reward your customers. Free gifts with purchase, access to exclusive content and providing expert advice are just some of the ways you can prove your worth.

Looking for some outside support? Don’t wait for success, create it — with the experts in equine marketing, Archer Creative. To learn more about how we can help you exceed your growth goals, call us on 1300 077 126 or visit www.archercreative.net.au.