We engaged Sophie at Archer Creative to assist us in improving the copy on our new website. We chose Sophie as she is one of only a few copywriters in Australia who specialises in the horse racing industry and it shows. Sophie understood our business and was able to glean from us what makes us unique as a syndication company. We were impressed not only by Sophie’s ability to write quality SEO-friendly copy in a short timeframe, but also by her talent for telling our story and communicating our ethos to our clients. We thoroughly enjoyed working with Sophie, it was a very easy process from start to finish, and we are happy to recommend her to others in the horse racing industry.