Sophie is a true professional and Equine Marketing expert. I had the pleasure of working with Sophie & her team at Archer Creative during the launch of, at the time I was General Manager of Equi Auction Pty Ltd. ( is an online platform for buying and selling horses under Auction conditions). Sophie was very much “hands on”, always available to offer advice and assistance to our team on the best ways to reach our target audience and how to grow our membership base. She helped plan and implement our social media strategy, as well as, posting on various social media channels and writing and editing our blogs and newsletters. Her knowledge and experience in the Equine industry proved extremely valuable with our successful launch and achieving our early membership goals. I would recommend Sophie to any business who need assistance with their marketing strategies aimed at the Equine community.