We engaged Sophie and her team in 2021 to assist us in designing our new business brand and logo, yet to be released in 2022. Sophie is very professional, she communicates well and works very hard with her clients to support and guide their journey, achieving the best outcome. Thank you Archer Creative.

Meredith ChapmanDr Equisafe

We engaged Sophie at Archer Creative to assist us in improving the copy on our new website. We chose Sophie as she is one of only a few copywriters in Australia who specialises in the horse racing industry and it shows. Sophie understood our business and was able to glean from us what makes us unique as a syndication company. We were impressed not only by Sophie’s ability to write quality SEO-friendly copy in a short timeframe, but also by her talent for telling our story and communicating our ethos to our clients. We thoroughly enjoyed working with Sophie, it was a very easy process from start to finish, and we are happy to recommend her to others in the horse racing industry.

Lachlan Halloran-GouldCalibre Racing Group

Te Akau Racing engaged Sophie to support the team who could not be in Australia for Melody Belle’s last race through to her sale – being New Zealand based. Sophie was the ultimate professional, super flexible, delivered high class work and a great asset for us over this time. We are looking forward to working more with her in the future. Thank you so much Sophie for everything!

Julia-Rose EllisTe Akau Racing

Sophie is a true professional and Equine Marketing expert. I had the pleasure of working with Sophie & her team at Archer Creative during the launch of Equiauction.com, at the time I was General Manager of Equi Auction Pty Ltd. (Equiauction.com is an online platform for buying and selling horses under Auction conditions). Sophie was very much “hands on”, always available to offer advice and assistance to our team on the best ways to reach our target audience and how to grow our membership base. She helped plan and implement our social media strategy, as well as, posting on various social media channels and writing and editing our blogs and newsletters. Her knowledge and experience in the Equine industry proved extremely valuable with our successful launch and achieving our early membership goals. I would recommend Sophie to any business who need assistance with their marketing strategies aimed at the Equine community.

Garry MunroEquiauction.com
It has now been 12 months since we enlisted the help of Archer Creative to grow our social media presence not only in Australia but in the US market as well. The results have been excellent and the Archer Creative team are always available to keep the momentum going from month to month. It is actually hard to keep up with them, they are so enthusiastic! The monthly reports, art work and ad campaigns are now an invaluable part of our advertising and we would highly recommend Archer Creative to any business wishing to expand.


Terri OberhoferGreystone Australia

Sophie Barrington has been a regular guest on our podcast, Horse Chats, since May 2018. In that time, she has demonstrated an unbridled level of expertise and enthusiasm in the area of Equine Marketing. Her no-fuss approach to marketing is truly refreshing. Sophie offers a wealth of knowledge which she shares openly to help small and medium horse businesses take the reins on their marketing. I always find her podcast features to be insightful and invigorating, led by her years of experience in working with horse businesses in Australia and abroad. Sophie is a true Equine Marketing Expert. Our listeners have learned so much with her guidance on marketing topics, tips and trends. I invite you to listen to some of Sophie’s episodes. Go to www.horsechats.com and search for ‘Sophie Barrington’ or ‘Archer Creative’. You can also subscribe to Horse Chats on iTunes.

Glenys CoxHorse Chats & International Horse College

From the first moment I met Sophie, I was impressed by her dedication to understanding my marketing needs and explaining how we can work together to grow my equine businesses. From halfway around the world, Sophie made me feel instantly comfortable with entrusting her to develop search engine optimised content for two unique horse health blogs. She is a professional equine copywriter with the ability to produce copy true to brand voice and turn around high quality work in agreed timeframes. I would recommend Sophie to any equine business in the US or abroad who is seeking a competent copywriter with a knowledge of horses!

Angie WellsEquine Essential Wellness

I have been sceptical with online advertising – there is so much confusion and everyday Facebook or Google change, making it very hard to keep up with the times. After an initial consultation with Archer Creative, we decided to trust Sophie and her team to helps us navigate this very confusing environment. We had our first meeting after a months’ worth of Facebook ads and Google ads. The results have been amazing so far and we are really confident to continue. Thank you Sophie and the team – we can see you have gone above and beyond to make this really work for us.

Cath McDowellMcDowells Herbal Treatments

Working with Sophie and her team at Archer Creative has been a very positive and encouraging experience. Given Sophie’s specialisation in the horse industry, I engaged her team for the re-design of my website during a time of expansion within my coaching business. A longtime showjumping coach, I am also a qualified Leadership Coach from the Australian Institute of Professional Coaches. I work with clients Australia-wide, assisting them to use their mindset in overcoming adversity. My natural tendency is to run a thousand miles away from anything to do with self promotion, however Sophie was patient and offered wonderful guidance. This allowed me to explore a few different thoughts in regard to the design and presentation of the website. Her web team were easy to communicate with and always got back to me quickly with responses and suggestions moving forward. No question was too silly or unable to be expanded on, for a result I’m very happy with, giving me confidence in the final professional presentation. I recommend Archer Creative to anyone in the horse industry searching for a professional website developer. Together, Sophie and her team handled the development of my website with the upmost care for how my business is represented to my clients.

Ben NetterfieldBen Netterfield Equestrian Services

Our company, Intelligent Inventions, has several award-winning products, including the WTP Bits and STS Irons. We were recommended to use Sophie at Archer Creative for our marketing and press releases. We also regularly use Archer Creative for all of our graphic design requirements, including brochures, flyers and sales materials. We wish to highly recommend Sophie and her team for their superb, prompt and professional services, resulting in excellent sales.

Adrian MorganteIntelligent Inventions (iiWinners)