In tangible terms, a brand is the physical touchpoints of a business – web, print, brick and mortar; each element represents the qualities which make it unique. But, a brand is also innately intangible. It is the values and beliefs, aims and assumptions that make up who you are, what you do and what you stand for.
If a business is made up of its people, then we believe that a brand tells its story. At the epicentre of your brand is your logo. While there are many avenues available to design a logo, we believe what’s most important is what takes place before pen is put to paper.
After all, any design-savvy person can create a logo, but the best logos tell the story of a business in ways that are both obvious and discreet. And, it begins with crafting your brand story – the who, what and why behind your equine business.
Let’s break it down…
Who You Are
More than simply your business name, a company is made up of the people it employs and those it serves. Any business who claims to cater to everybody, in effect caters to no one at all. Your customers may total hundreds or thousands, or even hundreds of thousands, but every product and service in existence is most relevant to a finite number of people. Identifying who they are is the first step in determining how you’ll tell your brand story in a way that’s authentic.
What You Do
Every business in the horse industry stems from a problem to be solved. Whether you fix horse rugs, fit horse shoes or freight horses, your business began with a new and unique solution only you could offer. While an idea can’t be patented, you have ownership over a product, a service or a combination of the two. You continue to exist because what you sell is valued, needed, required or desired, and tapping into a customer’s motivation is integral in how you’ll deliver your brand story.
What You Stand For
Finally, you are driven by a set of values that resonate with your customers. Dishonest sales tactics and poor quality manufacturing have no place in your business model because you strive towards a higher purpose, and your product or service is representative of this aim. Epitomised by your logo and overall brand, the ‘why’ behind who you are, what you do and what you stand for is perhaps the most important part of your brand story and it deserves to be told.
What Our Clients Say
“Until Archer Creative designed our logo, our brand lacked direction and momentum. Sophie and the team captured exactly who we are and what we want our customers to know about us in a beautiful, unique logo! Archer Creative are a pleasure to work with. Professional and honest, they are a valuable part of our business.” Joanne McInerney, Gel-Ride Horseshoes.
“Archer Creative went above and beyond to help make the perfect logo in a very short deadline given. Communication was excellent with prompt responses to emails and questions. My logo represents exactly what I was hoping for with a modern and clean professional look. I look forward to Archer Creative helping me in the future.” Becky Wall, Lloyd’s Equine Supplies.
Looking for some outside support? Don’t wait for success, create it — with the experts in equine marketing, Archer Creative. To learn more about how we can help you exceed your growth goals, call us on 1300 077 126 or visit www.archercreative.net.au.
