Equine Marketing: Set Up for Success on Social Media

On a noisy and content-saturated social media platform, it can be difficult to differentiate your equine business and reach new prospects. A successful social media strategy involves a careful blend of understanding your customer, crafting your messages and evaluating your performance. Archer Creative talks with Remote Coach, Rider’s Diary and Flexible Fit Equestrian, three Australian…

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How to Leverage Social Media for Your Horse Business

Imagine this scenario… You’re shopping for a new dressage saddle. You’re researching different saddle makers online to compare price, quality and design. You find two that have similar saddles that suit what you’re looking for. One company has a Facebook following of 25,000 and lists several detailed product reviews on their website. You also notice several…

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How to Generate Positive Media Exposure for Your Equine Business

Sourcing press opportunities has immense benefits for your equine business, both in increasing brand awareness and reaching new prospects. However, many equine businesses misunderstand the fundamental purpose of editorial; that is, to create compelling content that is on trend, relevant and interesting to a publication and its readers. Archer Creative talks with Horse Deals and…

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Equine Marketing: Reach More Customers with Personalised Marketing

Many equine businesses are already familiar with the basics of personalisation. Think of the e-newsletter that addresses you by name or a mobile optimised website that adjusts to fit your device. However, there is more to personalised marketing that presents new opportunities for your equine business. At its core, personalisation differentiates your equine business as…

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Equine Tourism: A Case Study for Niche Marketing

With a unique blend of changing scenery, native wildlife and challenging terrain, it’s not hard to imagine why horse riding holidays beckon both local and international riders to Australia’s shores. However, while equine travel remains on the fringes of mainstream holiday making in Australia, Archer Creative has found opportunities for equine tourism operators continue to grow…

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