Regardless of how long you’ve been in business, this question must be answered carefully at the end of the financial year. In these uncertain economic times, it may be justified to pull back on expenses, like marketing, but this can be detrimental to your equine business. In this article, we explain how you can make…
DetailsIs it better to be front of mind or close to heart this end of financial year? As June 30 arrives, our energies are often depleted by end of year tasks. But, with a new financial year only days away, you mustn’t forget the most important job of all: rewarding your customers. In this article,…
DetailsEvery day in your equine business, you’re marketing. Marketing is how you answer the phone and how you design your advertising; it’s visible in what you wear, what you post and how you package. Put simply, marketing is incorporated into everything you do. Today, we’re asking the question: what is average marketing? And, how can…
DetailsEvery equine business aspires to deliver a superior product and an outstanding service. But, do these traits really separate you from your competitors? As the marketplace is becoming increasingly crowded, the only way to stand out is to be different. A unique selling proposition (USP) is more than simply a string of words. It not…
DetailsDeveloping a marketing plan for your equine business may not be your favourite task. In fact, you may not even have a written plan in place. A successful, strategic marketing plan starts with a SWOT analysis, but there are some common stumbling blocks. In this article, we share the three most common mistakes you may…
DetailsWith 1.13 billion active users daily, many equine businesses are harnessing Facebook to create communities, build brand identities and reach new audiences. But, when it comes to effective lead generation, the results can be elusive. In this article, we share three suggestions for attracting leads on Facebook. Lead generation is at the core of how…
DetailsMany equine businesses have jumped on board the social media bandwagon. They know it’s important to have a Facebook presence, but are they actually achieving marketing success from this powerful platform? In this article, we share the three most common mistakes that could be holding you back. Facebook marketing is a dramatic change from traditional…
DetailsWhile short-term sales are good, long-term customer loyalty is better. When done well, Christmas marketing encourages your customers to return well beyond the silly season. Christmas is just around the corner. With less than nine weeks to go, it’s time to consider how you can use this special time of year to the benefit of…
DetailsWhile your prospects and customers settle into their Christmas holidays, it’s time for your equine business to push the boundaries on new and creative ways to connect with them. Christmas is one of the most social times of the year – and one of the most competitive. Use social media to your advantage with creative…
DetailsTimes are tough and working out how much you can afford to spend on marketing isn’t an easy question to answer. But, what we can tell you is pulling back on marketing entirely is one of the most detrimental things you can do for your equine business. Every equine business operates within a budget, and…
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