Regardless of how long you’ve been in business, this question must be answered carefully at the end of the financial year. In these uncertain economic times, it may be justified to pull back on expenses, like marketing, but this can be detrimental to your equine business. In this article, we explain how you can make…
DetailsThe end of the financial year is fast approaching and your marketing review shouldn’t be left until last. Too often, equine business owners are sidetracked by the multitude of tasks requiring their attention, with marketing sometimes not reviewed at all. In this article, we show you how to review your marketing strategy in just one…
DetailsSure, we all love a good bargain, but are your frequent discounts working against your bottomline? If sales and specials are part of your marketing mix, you need to be sure your customers are prepared to pay full price. Otherwise, they’ll become conditioned to simply waiting for the best deal. Selling a product or service…
DetailsThis article, written by Archer Creative, was originally published in NZ Horse & Pony Magazine. If a business is made up of its people, then we believe a brand tells its story. Today, we ask the question: What’s the difference between a good brand and a great one? Consistency is the answer. In this article, we tell…
DetailsWhen you hear the term ‘marketing’, what does it bring to mind? Often, we think of marketing as the add on after launch. It is the activity that takes place once the hard work has been done to bring our product or service into existence. More often than not, we also equate marketing with coercion.…
DetailsYour website is the front door to your equine business. It is one of the first places where new customers will learn about who you are, what you do and what makes you a better choice than your competitors. Your website is an extension of your brand and a place where customers may do business…
DetailsIt’s simple really; the purpose of marketing is to get your equine business seen and heard by the people most likely to buy from you. And it seems the channels available to market your equine business are only increasing – traditional print magazines, live streaming, social media; the options, both physical and digital, are expanding…
DetailsIn tangible terms, a brand is the physical touchpoints of a business – web, print, brick and mortar; each element represents the qualities which make it unique. But, a brand is also innately intangible. It is the values and beliefs, aims and assumptions that make up who you are, what you do and what you stand…
DetailsAt Archer Creative, we often ask our prospects and clients “What are you doing differently to your competitors?” While each can deliver a response filled with purpose and passion, many often stumble when it comes to promoting this message in their marketing. Most equine businesses are born out of clear gaps in the market, with…
DetailsAs more and more equine businesses compete for your customer’s attention, there’s no time left for lacklustre, meaningless copy. From your tagline to your website, every word must pull its weight. Direct response copywriting is the backbone of every business and it’s a must for yours if you aim to drive success for your equine…
Details
