On a noisy and content-saturated social media platform, it can be difficult to differentiate your equine business and reach new prospects. A successful social media strategy involves a careful blend of understanding your customer, crafting your messages and evaluating your performance. Archer Creative talks with Remote Coach, Rider’s Diary and Flexible Fit Equestrian, three Australian…
DetailsMany equine businesses are already familiar with the basics of personalisation. Think of the e-newsletter that addresses you by name or a mobile optimised website that adjusts to fit your device. However, there is more to personalised marketing that presents new opportunities for your equine business. At its core, personalisation differentiates your equine business as…
DetailsAt Archer Creative, we often ask our prospects and clients “What are you doing differently to your competitors?” While each can deliver a response filled with purpose and passion, many often stumble when it comes to promoting this message in their marketing. Most equine businesses are born out of clear gaps in the market, with…
DetailsThis article, written by Archer Creative, was originally published in NZ Horse & Pony Magazine. If a business is made up of its people, then we believe a brand tells its story. Today, we ask the question: What’s the difference between a good brand and a great one? Consistency is the answer. In this article, we tell…
DetailsAs a local equine business, you’re passionate about building strong relationships with your local customers. Not only does it help your business grow, but being a part of your local community is at the core of why you run your equine business. With the number of equine businesses globally now competing for your customer’s attention…
DetailsWhile short-term sales are good, long-term customer loyalty is better. When done well, Christmas marketing encourages your customers to return well beyond the silly season. Christmas is just around the corner. With less than nine weeks to go, it’s time to consider how you can use this special time of year to the benefit of…
DetailsWith 1.13 billion active users daily, many equine businesses are harnessing Facebook to create communities, build brand identities and reach new audiences. But, when it comes to effective lead generation, the results can be elusive. In this article, we share three suggestions for attracting leads on Facebook. Lead generation is at the core of how…
DetailsSure, we all love a good bargain, but are your frequent discounts working against your bottomline? If sales and specials are part of your marketing mix, you need to be sure your customers are prepared to pay full price. Otherwise, they’ll become conditioned to simply waiting for the best deal. Selling a product or service…
DetailsConsider this… People will forget what you did and what you said, but they’ll never forget how you made them feel. The same can be said for your prospects and customers. In this multibillion dollar global horse industry, it’s no longer enough to be ‘satisfactory’. But, don’t let this scare you. There is much you…
DetailsLet’s be honest… Who else switches off when they hear the term ‘marketing reporting’? The reality is, whether you’re actively marketing your equine business or not, it’s impossible to measure your results without one. But, don’t worry, the term ‘marketing reporting’ is far more simple than it sounds – and it should only take you…
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