By Sophie Barrington Founder, Archer Creative Today, the world wide web enables equine businesses, like yours, to reach billions of consumers through their desktops and devices. However, gaining their attention isn’t enough. In a landscape driven by data, it isn’t the numbers, but the bottomline that counts. Let’s start with some figures… According to estimates,…
DetailsBy Sophie Barrington Founder, Archer Creative Overwhelmed, confused or frustrated? I’ll bet when you think of the word ‘marketing’, it evokes work, worry and a whole lot of wasted money. And, you’re not alone. In fact, the most frequent comment clients say to me is: “Sophie, I know I need to market my horse business,…
DetailsBy Sophie Barrington Founder, Archer Creative Wouldn’t it be wonderful to know what’s ahead for your equine business? While I can’t promise good fortune this year, I can help you prepare for it by sharing some of the top marketing predictions for 2018. Marketing Prediction 1: Customer Concierge While customer service is nothing new, chatbots…
DetailsBy Sophie Barrington Founder, Archer Creative It’s hard to believe it’s February already! Despite the best of intentions each of us had at the strike of midnight on January 1st, it’s by this time of year that our resolutions begin to fade. Aspirations give way to excuses, indecision and objection. Is this pattern sounding familiar…
DetailsConsider this… People will forget what you did and what you said, but they’ll never forget how you made them feel. The same can be said for your prospects and customers. In this multibillion dollar global horse industry, it’s no longer enough to be ‘satisfactory’. But, don’t let this scare you. There is much you…
DetailsLet’s be honest… Who else switches off when they hear the term ‘marketing reporting’? The reality is, whether you’re actively marketing your equine business or not, it’s impossible to measure your results without one. But, don’t worry, the term ‘marketing reporting’ is far more simple than it sounds – and it should only take you…
DetailsNo doubt, you’ve heard the terms before – ‘content marketing’, ‘inbound marketing’, ‘pull marketing’ – and you may already be doing it. But, are you doing it right? It’s time to take a critical look at the content you’re publishing. In this article, we share three winning content marketing tactics to place you ahead of the…
DetailsWelcome to our new three-part series on successfully gaining sponsorship. If you’re a horse business, horse rider or horse event looking to launch or expand your sponsorship opportunities, stay with us throughout this series. In Part One, we discussed how your horse business can attract sponsored riders. In Part Two, we shared some helpful tips…
DetailsWelcome to our new three-part series on successfully gaining sponsorship. If you’re a horse business, horse rider or horse event looking to launch or expand your sponsorship opportunities, stay with us throughout this series. In Part One, we discussed how your horse business can attract sponsored riders. In this Part Two, we share some helpful…
DetailsWelcome to our new three-part series on successfully gaining sponsorship. If you’re a horse business, horse rider or horse event looking to launch or expand your sponsorship opportunities, stay with us throughout this series. In this Part One, we discuss how your horse business can attract sponsored riders. For many horse businesses, sponsored riders are…
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