By Sophie Barrington Founder, Archer Creative Want more media exposure for your equine business? Landing prime editorial can be challenging, but with the right approach, you can gain the press attention you desire. In this blog post, I share 10 important lessons for attracting positive PR for your business, launch or cause, including the top five dos and…
DetailsBy Sophie Barrington Founder, Archer Creative Are you attending a horse show or considering how event marketing will work for your horse business? In this blog post, I share 10 unmissable ways to increase your sales at horse shows. To listen to the original podcast version, featured on Horse Chats Show, click here. 3 Things…
DetailsBy Sophie Barrington Founder, Archer Creative Social media has created unprecedented opportunities for equine businesses to talk to their customers. But, we must remember, it’s social first, sales second. In this blog post, I share 10 lessons for social media marketing, including five dos and five don’ts. To listen to the original podcast version, featured…
DetailsBy Sophie Barrington Founder, Archer Creative Your website is the front door to your equine business. Open and online 24/7, it is one of the first places prospective customers will choose to do business with you. Are you building a new website from scratch or interested in upgrading your current website? In this blog post,…
DetailsBy Sophie Barrington Founder, Archer Creative More than five billion videos are watched on YouTube daily. In fact, YouTube falls directly behind Google as the world’s second most popular search engine. It’s clear your customers love consuming video content. But, how do you make your videos stand out and be seen? In 2015, Microsoft caused…
DetailsBy Sophie Barrington Founder, Archer Creative “What’s your marketing budget?” Alas, everyone’s favourite question — and one that, inevitably, arises in every conversation I have with a new client. But, too often, it’s a question that’s answered with hesitation, reservation and doubt. Imagine I’m sitting across from you. Over the course of the past hour,…
DetailsBy Sophie Barrington Founder, Archer Creative Today, the world wide web enables equine businesses, like yours, to reach billions of consumers through their desktops and devices. However, gaining their attention isn’t enough. In a landscape driven by data, it isn’t the numbers, but the bottomline that counts. Let’s start with some figures… According to estimates,…
DetailsBy Sophie Barrington Founder, Archer Creative Overwhelmed, confused or frustrated? I’ll bet when you think of the word ‘marketing’, it evokes work, worry and a whole lot of wasted money. And, you’re not alone. In fact, the most frequent comment clients say to me is: “Sophie, I know I need to market my horse business,…
DetailsBy Sophie Barrington Founder, Archer Creative Wouldn’t it be wonderful to know what’s ahead for your equine business? While I can’t promise good fortune this year, I can help you prepare for it by sharing some of the top marketing predictions for 2018. Marketing Prediction 1: Customer Concierge While customer service is nothing new, chatbots…
DetailsBy Sophie Barrington Founder, Archer Creative It’s hard to believe it’s February already! Despite the best of intentions each of us had at the strike of midnight on January 1st, it’s by this time of year that our resolutions begin to fade. Aspirations give way to excuses, indecision and objection. Is this pattern sounding familiar…
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