Welcome to our new three-part series on successfully gaining sponsorship. If you’re a horse business, horse rider or horse event looking to launch or expand your sponsorship opportunities, stay with us throughout this series. In Part One, we discussed how your horse business can attract sponsored riders. In Part Two, we shared some helpful tips…
DetailsWelcome to our new three-part series on successfully gaining sponsorship. If you’re a horse business, horse rider or horse event looking to launch or expand your sponsorship opportunities, stay with us throughout this series. In Part One, we discussed how your horse business can attract sponsored riders. In this Part Two, we share some helpful…
DetailsWelcome to our new three-part series on successfully gaining sponsorship. If you’re a horse business, horse rider or horse event looking to launch or expand your sponsorship opportunities, stay with us throughout this series. In this Part One, we discuss how your horse business can attract sponsored riders. For many horse businesses, sponsored riders are…
DetailsEvery equine business aspires to deliver a superior product and an outstanding service. But, do these traits really separate you from your competitors? As the marketplace is becoming increasingly crowded, the only way to stand out is to be different. A unique selling proposition (USP) is more than simply a string of words. It not…
DetailsIn 2014, the digital landscape changed forever when internet usage on mobile devices exceeded the PC. In fact, since 2009, browsing activity on mobile devices has doubled year on year. Those equine businesses who embrace this shift and provide quality mobile experiences to their customers will be well positioned and more competitive in 2015. However,…
DetailsDo you sell saddles, trim horse hooves, make browbands or train horses? Perhaps you offer equine massage, repair horse rugs or customise horse floats? Whatever your trade, this message is for you: content marketing is integral to your equine business. But, what exactly is content marketing and how does it relate to you? Content Marketing…
DetailsAt Archer Creative, we’ve seen it time and time again. When times get tough, sales run slow and expenses remain stable, many equine businesses give marketing and advertising the axe. Too often, marketing and advertising are the first things to go when profits start dwindling when, in fact, they should be the last. Unfortunately, marketing can’t…
DetailsIn tangible terms, a brand is the physical touchpoints of a business – web, print, brick and mortar; each element represents the qualities which make it unique. But, a brand is also innately intangible. It is the values and beliefs, aims and assumptions that make up who you are, what you do and what you stand…
DetailsWhen you hear the term ‘marketing’, what does it bring to mind? Often, we think of marketing as the add on after launch. It is the activity that takes place once the hard work has been done to bring our product or service into existence. More often than not, we also equate marketing with coercion.…
DetailsToday, we’re going to talk about two of the biggest marketing trends that are predicted to have prolific impact on business in 2019. These are voice search and video marketing. Voice search and video marketing are redefining how businesses and consumers connect. I talk with Glenys Cox at Horse Chats about how horse businesses can…
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