Equine Marketing: 10 Lessons for Social Media Marketing

By Sophie Barrington Founder, Archer Creative   Social media has created unprecedented opportunities for equine businesses to talk to their customers. But, we must remember, it’s social first, sales second. In this blog post, I share 10 lessons for social media marketing, including five dos and five don’ts.  To listen to the original podcast version,…

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Can You Afford to Market Your Equine Business?

By Sophie Barrington Founder, Archer Creative “What’s your marketing budget?” Alas, everyone’s favourite question — and one that, inevitably, arises in every conversation I have with a new client. But, too often, it’s a question that’s answered with hesitation, reservation and doubt. Imagine I’m sitting across from you. Over the course of the past hour,…

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8 Ways to Convert More Customers Online for Your Equine Business

By Sophie Barrington Founder, Archer Creative Today, the world wide web enables equine businesses, like yours, to reach billions of consumers through their desktops and devices. However, gaining their attention isn’t enough. In a landscape driven by data, it isn’t the numbers, but the bottomline that counts. Let’s start with some figures… According to estimates,…

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