Equestrian Marketing: How to Get Your Horse Business into the Press

By Sophie Barrington Founder, Archer Creative Want more media exposure for your equine business? Landing prime editorial can be challenging, but with the right approach, you can gain the press attention you desire. In this blog post, I share 10 important lessons for attracting positive PR for your business, launch or cause, including the top five dos and…

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Equine Marketing: 10 Lessons for Social Media Marketing

By Sophie Barrington Founder, Archer Creative Social media has created unprecedented opportunities for equine businesses to talk to their customers. But, we must remember, it’s social first, sales second. In this blog post, I share 10 lessons for social media marketing, including five dos and five don’ts.  To listen to the original podcast version, featured…

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Equestrian Marketing: 3 Pro Tips to Promote Your Horse Business Using Video

By Sophie Barrington Founder, Archer Creative More than five billion videos are watched on YouTube daily. In fact, YouTube falls directly behind Google as the world’s second most popular search engine. It’s clear your customers love consuming video content. But, how do you make your videos stand out and be seen? In 2015, Microsoft caused…

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Equestrian Marketing: Can You Afford to Market Your Equine Business?

By Sophie Barrington Founder, Archer Creative “What’s your marketing budget?” Alas, everyone’s favourite question — and one that, inevitably, arises in every conversation I have with a new client. But, too often, it’s a question that’s answered with hesitation, reservation and doubt. Imagine I’m sitting across from you. Over the course of the past hour,…

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