A new year is fast approaching and you’re probably already thinking about your personal resolutions, but what about your marketing? Start the new year right with our top five new years resolutions for your equine business.
1. Make Your Website Mobile Responsive
It’s time to get into the game. In 2014, Google changed its algorithm to rank mobile responsive websites higher than their desktop counterparts. If your website isn’t mobile responsive, then you’ll struggle getting found on the first page of search results.
2. Re-visit Your Marketing Strategy
Or, create one if you haven’t already. If you’re running an equine business without a strategy in place, then it’s almost impossible to get results from your marketing efforts. How can you track your success if you have no benchmarks?
3. Utilise Digital Marketing Tools
Every equine business must have a strong online presence. A website is the front door to your business and any digital platform – from social media to your e-newsletter – is where prospects become customers. Bonus – digital marketing tools make it easier than ever to measure your ROI.
4. Step Up Your Content Marketing Efforts
Mobile responsive website – check. Marketing strategy – check. Facebook page – check. What’s missing? Publishing original content is one of the easiest ways to increase your ranking in search engines, like Google, while positioning your equine business as the expert in your field.
5. Remember Why You’re in Business
Finally, the start of the new year is an important time to reflect on where your equine business has come and where it can go. Who does your equine business exist to serve and how can you create a stronger connection with them in the new year? It’s time to ask yourself the bigger questions.
Looking for some outside support? Don’t wait for success, create it — with the experts in equine marketing, Archer Creative. To learn more about how we can help you exceed your growth goals, call us on 1300 077 126 or visit www.archercreative.net.au.
