No doubt, you’ve heard the terms before – ‘content marketing’, ‘inbound marketing’, ‘pull marketing’ – and you may already be doing it. But, are you doing it right? It’s time to take a critical look at the content you’re publishing.
In this article, we share three winning content marketing tactics to place you ahead of the herd.
1. Answer FAQs
Are you new to content marketing and don’t know where to start?
Brainstorming a list of blog topics can seem daunting, but it’s more simple than you think. The best content is content your customers want to read – and what better place to begin than by answering some of their questions?
In every equine business, there are questions customers commonly ask.
- “How do I choose the best product for my horse?”
- “Where can I buy your product or service?”
- “My horse is very excitable, what should I do?”
- “How does your returns policy work?”
FAQs are the cornerstone of content marketing. They immediately offer valuable information to your customers because they respond directly to them. Remember, the first rule of content marketing is to add value.
2. Interview customers
How many times do you see businesses in every industry talk about themselves?
Marketing has changed and your equine business must keep up. The global horse industry is one busy marketplace and everyone wants attention. But, your customers aren’t here to serve your business; you’re in business to make your customers’ lives better.
And you do this by showcasing real people who have used your products or services – and absolutely love them. Remember, your customers are the most powerful marketing tool you have. Be sure to celebrate them.
Your prospects want to see, hear and feel the positive changes your customers have experienced by choosing your product or service. Real customers remove the risk and increase the credibility of your equine business tenfold.
3. Share advice
Lastly, it’s time to ask yourself: are your blog posts too self promotional?
The purpose of content marketing is to build trust. Only when your customers trust you – and the solution you provide – are they willing to buy from you. It’s time to ditch the sales pitch and create useful, engaging and relevant content that helps your customers.
With quality content, you can surpass traditional advertising and position your equine business as an expert in your niche. And, it’s also a far cheaper alternative with readily measurable results. So, remove your sales hat and turn your attention to brand authority.
Today’s consumers do their research, read reviews, ask questions on social media and compare options before they buy. The online marketplace removes the stability brick and mortar businesses once had, and it’s up to you to set your equine business apart with incredible content.
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